Bradford City has launched a new literacy partnership with Awesome Books, aiming to donate 250,000 books across the city. The Bantams' initiative focuses on improving education and access to reading materials in the community. The club finished 4th in League One last season with 77 points, scoring 58 goals and conceding 51, ending 26 points behind leaders Lincoln.
Bradford City’s commercial head, Adam Keizer, announced the collaboration with Awesome Books, an independent online bookseller. The partnership will deliver campaigns celebrating reading and literacy. Keizer emphasized the importance of making books accessible to all.
The initiative aligns with the club’s commitment to community engagement and social responsibility. By addressing literacy barriers, Bradford City aims to create long-term educational benefits for residents. The 250,000-book donation will remove a key obstacle to reading, particularly for underprivileged families.
Awesome Books co-founder Taskeen Ahmed stressed that books open minds and create opportunities. The partnership will roll out campaigns to promote reading, with Bradford City leveraging its platform to encourage literacy. The club’s recent form (WDDDL) shows their focus remains on both on-field success and off-field impact.
