Bradford City leads anti‑vaping effort with student‑made film

Bradford City FC Community Foundation has launched its latest anti‑vaping film, starring Year 9 and 10 pupils from Oasis Academy Lister Park, to confront a vaping rate that sits 9 % higher than the national average. The short video, part of the Catch Your Breath campaign, debuted during a school assembly on 28 July 2026, reinforcing the club’s commitment to youth health.

Why the campaign matters for Bradford City?

The club’s community arm sees the fight against e‑cigarettes as a direct extension of its on‑field ambitions. With Bradford City finishing the 2025 season in 4th place in League One, 77 points from 46 games (22 wins, 11 draws, 13 losses) and a recent form of W‑D‑D‑D‑L, the foundation aims to keep the same drive off the pitch. Oliver Read, Head of Premier League and Sport Development, explained that swapping e‑cigarettes for party horns highlights how silly the habit looks, urging youngsters to choose healthier pastimes.

How students contributed to the message?

Performing‑arts students Anjola, 12, and Amy, 11, front the film, sharing personal reflections on vaping’s health risks. Amy noted, “We learned a lot about vaping and how it could hurt you and it’s not really that cool.” Anjola added that she hopes future adults will look back and wish they’d listened earlier. Their authentic voices give the campaign credibility, resonating with peers who may be tempted to vape.

What’s next for the Catch Your Breath initiative?

Following the assembly, the film will circulate across Bradford schools, with council staff fielding questions from pupils. Jules Millar, principal of Oasis Academy Lister Park, expressed pride and confirmed the school’s intent to join further anti‑vaping projects. The foundation plans additional videos and interactive workshops, aiming to lower the local vaping prevalence and protect the health of the city’s next generation.

How does this fit into Bradford City’s broader community strategy?

Bradford City’s community foundation regularly produces content that tackles local issues, from mental‑health awareness to anti‑bullying drives. By leveraging the club’s brand and resources, the foundation amplifies messages that might otherwise struggle for attention. The anti‑vaping film is another example of the club using its platform to influence positive behaviour, reinforcing the same determination that saw the team finish just six points behind league leaders Lincoln in the title race.