Bradford City have confirmed a new official club partnership with The Broadway. The collaboration includes ticket giveaways, advertising space, and pop-up Bantams stalls running throughout the season.
Adam Keizer, head of commercial at Bradford City, said the club was delighted with the arrangement. "We are delighted to have The Broadway on board as an official club partner," he said. Keizer added that football, retail and leisure all play a significant role in the local economy and that the club shares The Broadway's commitment to promoting the city centre.
Ian Ward, general manager at The Broadway, said the venue was passionate about supporting local organisations that bring people together. He described Bradford City as a club at the heart of the community.
The partnership comes as the Bantams sit second in League One on 17 points after nine games. They are unbeaten in their last five matches, a run of form that includes three wins and two draws.
The first pop-up Bantams stalls will appear at The Broadway ahead of the next home fixture against Stevenage on 17 October.
More detail at thetelegraphandargus.co.uk
